Forma Italiana Srl

Forma Italiana is a company that markets major brands of perfumery, cosmetics, makeup, personal cleansing and household products.

Forma Italiana becomes the buying office in Italy for Ikea, which, after a few years, acquires its entire business unit. This is the event that determines the second major change for Forma Italiana, which veers its activities toward trading in the perfumery and personal care products sector.

The entrepreneurial spirit and great commercial talent passed from father to son, and the entry into the company of Claudio Gabbai and 2 years later of Davide Reis who imparted a new vigor to the company's core business, so much so that Claudio himself, for his managerial skills and deep knowledge of the perfume and cosmetics sector, would be chosen by the French chain Marionnaud to develop the entry strategy into the Italian market, which would be perfected with a massive investment of more than 90 million euros and the acquisition of more than 150 perfumeries.

There can be no growth without a constant strategy of openness and inclusion, and Forma Italiana knows how to apply these principles to its own set-up as well.

The entry into the shareholder structure of new elements chosen from among its most talented managers brings innovation in processes and vision, as well as an additional boost to growth.

New projects were born, such as the opening of three drugstores (including the Cosmix store, which with its 1,000 square meters stands as the largest perfumery retail in Milan), then all sold to Marionnaud in the perfumery acquisition campaign led by Claudio Gabbai himself.

From the 2000s onward, Forma Italiana chose to focus its activity in international trading, where it excelled in reliability, speed of action and professionalism, so much so that in a short time it became one of the reference realities, reaching in 2018 the 13th place out of 445 companies in the sector.