Case History


Via Santa Maria degli Ulivi, 1
84036 - Sala Consilina - SA

Tel: +39 0975 45524

info@nuovadfl.it
www.nuovadfl.it

DFL Srl

Hardware & Plumbing


The DFL company today represents one of the most evolving businesses in our area.

Founded in Sala Consilina as a retail outlet for hardware, building materials and related items, over the years it has grown in many ways, becoming a hardware wholesaler as well as a point of reference for all local retailers and the entire Campania region.

Thanks to a sound business organization it has managed, quickly, to expand its sales outside the region as well, achieving important goals and satisfactions in many areas of southern Italy.

Products:

WMS

StockSystem

WAREHOUSE LOGISTICS MANAGEMENT

Software for the management of logistics processes.

Integrated technologies:

Voice

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The DFL company today represents one of the most evolving businesses in our area.

Founded in Sala Consilina as a retail outlet for hardware, building materials and related items, over the years it has grown in many ways, becoming a hardware wholesaler as well as a point of reference for all local retailers and the entire Campania region.

Thanks to a sound business organization, it has managed, quickly, to expand its sales outside the region as well, achieving important goals and satisfaction in many regions of southern Italy.

The new facility in Sala Consilina is modern and elegant. It consists of 21,000 square meters of warehouse area, plus offices and sales area with a parking area reserved for customers.

Approximately 45,000 references are handled each year in 3 different areas of the warehouse where receiving and picking of:

  • bulky items
  • medium-sized items
  • small parts

The new counter sales area features a new concept: a real point of sale within the warehouse, partly organized for free-service sales, and partly an important display window reserved for the latest products.

Replica Sistemi was the only company able to provide a complete package of two software packages, already interfaced with each other (ERP and WMS), and to convey the confidence of successful project implementation due to their vast experience.

Pasquale Lamura

Chief Executive Officer DFL - Gruppo Lamura

NEEDS

In 2006, DFL decided to acquire an information system and WMS that could better manage the company's core business: logistics.

An initial analysis showed that the warehouse mainly presented the following problems:

  • Goods have very different volumes: ranging from small parts to high-volume products (e.g., safes) that need special shelving
  • It was difficult to identify the volume of picking and schedule picking so as not to overload operators
  • There were large discrepancies in inventory and physical stock of goods, as opposed to accounting stock
  • The warehouse was unlabeled and unmapped, so finding an item depended solely on operators' memory

Prior to StockSystem, order and inventory management was done manually using paper, and there were staff dedicated to final control.

SOLUTIONS

After a software selection, management decided to go with Replica Sistemi because it was the only company capable of providing a complete package of two software packages, already interfaced with each other (ERP and WMS), and of conveying confidence that the project would be successful because of their extensive experience.

Finally, two visits to as many companies that had already been using StockSystem for years were enough to be certain that they had identified the right partner in Replica Sistemi.

The AS400 ERP and the StockSystem WMS connected by radio frequency to handheld terminals were then implemented.

In 2012 DFL decided to expand its structure because it wanted to increase its business and increase the number of references to offer its customers. Online sales are added, so the distribution channels become three:

- Direct counter sales

- Orders from agents

- E-commerce

At this stage of logistics redesign, DFL chooses to migrate to the StockSystem WMS integrated with the SMA.I.L:) Voice for the use of speech synthesis and recognition technology.

The goals were:

  • Reduce errors
  • Reduce order fulfillment time
  • Increase the number of references handled
  • Improve the workload for each warehouse operator
  • Certainty of inventories
  • E-commerce: logistics management of online sales

  • ERP: AS400
  • WMS: StockSystem
  • Add - on WMS: SMA.I.L:) Voice

  • Voice hardware: 5 Talkman T2X Vocollect
  • Hand-held hardware: 12 Honeywell 9551 e 9951 and 5 Honeywell 99GX

  • Bulk material
    Picking is handled with the use of handheld terminals and pick list.

  • Medium volume material
    Picking is handled totally paperless with handheld terminals.

  • Minutery
    Picking is handled totally paperless with voice terminals.

Achieved results:

  • Increased productivity and speed over 20%
  • Reduction in errors and customer complaints resulting in better customer service
  • Real time inventory


  • Increase in the number of references managed by more than 30 percent
  • Optimal management of orders from the 3 different sales channels
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