Case History


Via Borsa, 23,
20900 - Monza - MB

+39 039 596411

www.boggi.com

BBB Spa - Boggi Milano

Textile & Fashion


Since 1939 Boggi Milano, menswear brand, designs and designs contemporary men's fashion, taking care of every aspect from production to distribution.

Products:

WMS

StockSystem

WAREHOUSE LOGISTICS MANAGEMENT

Software for the management of logistics processes.

Logistics Experience - Boggi

Interview with Alessandro Pozzi

Boggi Milano

Boggi's Numbers

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Since 1939 Boggi Milano, menswear brand, designs and designs contemporary men's fashion, taking care of every aspect from production to distribution.

SQUARED METERS SURFACE

STORES GLOBALLY

GARMENTS DELIVERED PER YEAR

Boggi Milano is acknowledged as the epitome of passion for Italian elegance and as one of the most important menswear companies.

Founded in 1939, Boggi Milano caters to the cosmopolitan man with a suitable offer for all occasions.

The philosophy of Boggi Milano is distinguished by some fundamental values on which its international success is based: passion, elegance, tradition and quality.


With more than 190 stores in more than 38 countries, the brand is constantly expanding globally and aims to spread its style across borders, always focusing on the peculiarities of markets and people.

The logistics warehouse

The 8,000-square-meter warehouse is divided into 3 floors of hanging product and 4 floors of laid product, and a 1,500-square-meter area designated for cross-docking.

The choice of Replica Sistemi has been made by Boggi Milano by virtue of previous knowledge of the fashion industry.  The reliability and security of a software and a partner  like Replica Sistemi will enable us to grow in the coming years and take the Boggi Milano brand anywhere in the world.

Alessandro Pozzi

Director Logistics & Distribution

NEEDS

In 2009 the company embarks on a new business strategy that aims to expand its presence in the Italian market and open new stores in Europe. To support this development, we planned to centralize Boggi's logistics.

In-house logistics may seem like a contradiction for a retail company, but the choice was to build a logistics system to better meet the needs of customers and stores.

A new warehouse was established and then a software selection was carried out, which led to the choice of >Replica Sistemi as a partner, which proposed the StockSystem WMS for warehouse management, integrated with the ERP Microsoft Dynamics NAV.


"The fashion sector, of course, has logistical peculiarities that Replica Sistemi proposed in the implementation of this logistics platform, and in turn was also able to adapt its product to Boggi Milano's particular needs.

The advantages that Boggi Milano has found in Replica Sistemi are certainly the system's reliability, but also the ability to support us in such a dynamic and changing business.

With Replica Sistemi we have built a team of proactive, reliable and problem-solving people that allows us to anticipate the future by studying solutions that allow the Boggi Milano customer to always be served in the best possible way, being representatives of the passion for Italian excellence in men's clothing."

  • WMS: StockSystem

  • Hardware: 37 Honeywell terminals

The project started in June 2009, and went live indicatively in September 2009.

As far as the warehouse is concerned, StockSystem manages Boggi's logistics center where all goods destined for the various stores are sorted: from clothing, accessories, shoes, perfumes, even light bulbs, blocks for repairs and orders, detectors to verify banknotes, VIP cards and anything else that can be useful in stores.

As far as clothing is concerned, all new merchandise marked Boggi and delivered by suppliers who produce under Boggi's mandate enters the warehouse, which is collated in the warehouse and then distributed to the stores either with a picking logic (i.e., merchandise stored and picked up as needed) or with a cross-docking logic (the whole pallet is received from the supplier and sent back as is to the store).

StockSystem then manages all activities of goods receipt, loading of goods into the warehouse (both accounting and physical), storage, handling, picking, packing, truck loading and inventory.

It also manages merchandise returns for defects or unsold merchandise at the end of the season that is then destined to be sent back to outlets.

To reduce environmental impact, plastic crates are used for shipping certain types of merchandise sent to stores, rather than cardboard boxes, which are also registered and are returned to the warehouse for reuse after delivery, so with StockSystem you also control the entry and exit of these containers.

StockSystem has all the typical features of the fashion industry: hanging garment/layout management, weight and volume management, sample management, pattern management, color...

Normally, each order corresponds to an operator's picking of all goods in the warehouse.

One of the most important changes in recent years at Boggi Milano has been to implement a real omnichannel strategy so that the customer can reach the Boggi Milano company from multiple points.

Replica Sistemi has enabled us to implement this omnichannel strategy by allowing us to manage from a single logistics center both flows destined for stores and flows destined for end customers.
Thanks to a web interface with StockSystem, one is also able to manage the logistics related to Boggi's e-commerce for all sales that are made online.
To optimize these special logistics needs, with StockSystem an operator can pick goods from multiple orders at the same time, and there is also more important control to avoid errors.

In collaboration with Replica Sistemi we built a team of proactive, reliable and problem-solving people that allows us to anticipate the future by studying solutions that allow the Boggi Milano customer to always be served in the best possible way.

Thanks to perfect interaction between Boggi Milano and Replica Sistemi, the following results were achieved:

  • Precise control of all activities performed by each operator has resulted in improved workload distribution.
  • The reduction of errors, better control of goods positions and inventories.
  • Today, logistics is able to follow the customer in the omnichannel strategy at any point.

  • Greater accuracy in the performance of each activity, since through the statistics dashboard it is always possible to identify any efficiencies and refine the logistics process.
  • An improvement in results and margins since work time has been reduced and the reliability of the system enables efficient work.
  • While also using temporary staff, the time for new operators to learn and use the system is really limited.

The growth of Boggi Milano everywhere in the world will surely be accompanied by Replica Sistemi thanks to the range of products and solutions they can boast and propose and, above all, thanks to the "replicability" of the system anywhere on the globe.

The advantage of "Made in Italy," that is, working with an Italian company, is to work with a team of creative people. 

The reliability and security of software and a partner like Replica Sistemi will allow us to grow in the coming years and take the Boggi Milano brand anywhere in the world.

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